![]() “We understand the emotional side of trying to find someone to spend the rest of your life with, who cares about something or someone - your animal - as much as you do,” Isaacson says. The challenge became finding a way to use that experience to better serve an untapped market: Of the approximately 11 million single cat owners in the U.S., 81 percent don’t identify with the unfounded negative stereotypes about “cat people,” while one study out of the College of Veterinary Medicine and Biomedical Sciences at Colorado State University shows that simply being photographed with a cat is enough to make a man seem less dateable to heterosexual women. ![]() “Especially right now, with everyone sitting at home with COVID, it’s so important to be able to connect with people and it’s actually an opportunity for cat people to connect with each other with their cats with them.”Ĭoming from their previous startup, the Isaacsons and their team had already built a community around pet lovers. “Cat people need their own space,” says Isaacson. (They’re very discerning, we know.)Īll this is baked into the free app, though users can purchase “treats” for one-off purchases and subscription tiers that allow them to view which other users have already liked them and other premium features, a freemium model that should be familiar to anyone who has tried out apps with fewer cats like tinder, Bumble, and that ilk. Members can also check out the “Cat Tree,” an open forum space for media, discourse, tips and tricks from cat experts, and even daily deals from your cat’s favorite brands. Next, users can fill out profile sections on them and their felines, including videos and photos with tags and captions that truly capture their majestic spirits. “You could want to find someone to get a cat with in the future or maybe you have four cats at home and five is just one too many, so you want to find someone without a cat right now.” “You don’t have to be a cat owner right now,” Isaacson stresses. Here is to a win for the Tabby team.When users sign up, they are immediately presented with the options of identifying as a cat lover or a cat owner and whether they are looking for the same - sorting by men, women, and/or nonbinary filters. I don't think the Tabby reps will be pussy footing around the sharks, go big or go home. Tabby (so to speak) will make its Shark Tank debut this Friday, October 29th, at 8:00 PM on ABC. The home base for the app creators is New Orleans. According to Grand Rapids Magazine, the company was founded by brothers Cameron and Collin Versluis. Tabby was developed by Emberly Digital in Grand Rapids. ![]() So where does the Michigan connection to this app come from? I am glad you asked. ![]() Isn't that what Plenty Of Fish is for? Wah wah. Don't even think about a fish lovers app either. Dig, The Dog Persons App was produced by the same creators that are bringing us Tabby. If this cat app has you thinking about creating a dog lovers app - forget about it. I am no Mark Cuban or Lori Greiner, but this app sounds like a gold mine, or should I say the cats meow? According to WZZM-TV, Tabby co-founder and CEO Leigh Isaacson D’Angelo and brand managers Nathan Kehn and Sterling Davis will appear on the popular show to tell the world (and powerful judges) about the app. ![]()
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